About

Hi, I'm Alexandra. I'm a Senior Art Director and designer with more than 20 years of experience across digital design, branding, print production and UI/UX. Over the years, I've worked on a wide range of projects, from websites and digital products to brand identities, marketing campaigns, presentations and large-scale print production. My experience includes working closely with developers, marketing teams, suppliers and external partners, helping projects move from the first idea to final delivery.

I enjoy creating clear visual systems, building organized design workflows and solving complex communication challenges. My background combines hands-on design work with creative leadership, project coordination and the practical use of AI tools in everyday design processes. I believe AI works best as a creative partner rather than a replacement for experience, judgment, and human perspective. (And yes, I absolutely used that very same creative partner to help me polish this text).

Having worked both in-house and independently, I am comfortable managing multiple projects at the same time and connecting business goals, user needs and visual design into one cohesive solution.